About Morojele Media Group
20 Years.
One
Vision
From Juno Awards to Drake’s management team — the story of how MMG became Canada’s most credible independent music company.
Our Philosophy
We believe music — and your brand — deserves to be built on real foundations. No bots. No shortcuts. Just systems that turn creative work into lasting wealth.
The Story
Founded in 2004.
Still Building.
"The next great independent music success story of our era. #weworking "
Morojele Media Group Inc. (MMG) is the brainchild of music industry veteran and entrepreneur Tyce Morojele. With 20 years of Artist Development and management experience, MMG brings a high level of quality content through a selective artist development mandate.
By utilizing multiple levels of development in content creation and brand development, MMG is primed to thrive in the digital era of music business. Combine accessible brand exposure with social media development and the low-cost environment of producing finished masters, and high quality content can be generated and promoted consistently.
Tyce Morojele is well-respected in the Canadian music industry and is becoming known internationally for his achievements in artist development — beginning with Dru Grange, and growing into a global operation with licensing deals across three continents.
Founder & CEO
Tyce Morojele
20+ Years · Artist Development & Label Operations
With 20 years of artist development and management experience, MMG brings a high level of quality content through a selective artist development mandate. Tyce is relentless, unyielding, unwilling to stop hitting the pavement — steadfast in his aim to let vision take flight.
Part of Drake’s early management team — Tyce’s network opened every door in Canadian urban music, and his relentless dedication continues to define the company’s trajectory today.
How We're Structured
Two Divisions.
One Mission.
1
Division One
Artist Development
MMG generates high-quality content at an efficient rate by combining content creation with brand exposure simultaneously — building the hype and quality of upcoming releases. The Artist Development division focuses on organic growth, content pipelines, and DSP positioning.
2
Division Two
Management / Label / Publishing
Artists graduate into the Management/Label/Publishing division where they release music with consistency, backed by growing budgets for production, videos, marketing, and promotion — scaled to the growing fanbase and demand for high-quality content.
History, Awards & Accolades
Milestones That Built This Company.
2004
MMG Founded
Tyce Morojele launches MMG. First artist Dru earns a Juno Award, MuchMusic Video Award. International licensing deals closed in Japan (JVC Victor), South Africa (Universal Africa), and Australia (Universal Music).
2008
Dual Chart Breakthrough
“Stay With Me (Always)” hits Top 10 Hot AC. A second Dru single charts Canadian Top 40 simultaneously — unprecedented in urban Canadian music. All radio promotional work done in-house by MMG.
2010+
Drake Connection & $5M Deal
MMG works alongside the “6ix God” as part of Drake’s early management teams. Johnny Boy Da Prince secures a $5 million development deal — demonstrating that MMG’s curated content approach can transcend the Canadian scene into the US market.
2016
Casper TNG — Viral Organic Growth
Within one year, MMG generates 20M+ YouTube views and 6M+ Spotify streams for Casper TNG — entirely through organic marketing and brand exposure. MMG proves it can scale emerging Canadian talent to the international stage.
Now
Ready for the International Stage
Bringing in the latest new artists, MMG is ready to take on the next stage of promotion at the international level. The passion and organic growth of the talent behind Tyce’s vision continues to shape the next era of Canadian music.
What We Stand For
The Values Behind Everything We Do.
⊕
Organic First
We never use bots, fake streams, or artificial inflation. Real fans built through real strategy — because that’s the only growth that lasts.
✦
Artist-Led
Every artist is signed under recording contracts and management. MMG takes unique, tailored approaches — not cookie-cutter campaigns.
◈
Data-Driven
Live action updates on streaming, views, platform following, trends, and finances — we measure everything and optimize for real results.
↟
Long-Term Thinking
We build catalog value, not just one-time campaigns. Every strategy is designed to compound — turning today’s growth into tomorrow’s revenue.
♬
Music-Native
MMG was built inside the music industry. We don’t apply generic marketing to music — we understand DSPs, radio, sync, and licensing from the inside.
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Ownership Retained
In licensing deals, we structure arrangements that provide upfront capital without requiring artists to sell. Your catalog stays yours.
The MMG Method
How We Execute.
01
Audit
Full DSP & brand diagnostic
02
Strategy
Custom growth roadmap
03
Execute
Campaigns, content, funnels
04
Monetize
Revenue activation
05
Scale
Long-term catalog value
International Track Record
MMG Has Placed
Artists Globally.
🇨🇦
Canada
Home market. National radio placements, Juno Award wins, platinum certifications, and major label relationships.
🇯🇵
Japan
Licensed Dru with JVC Victor — one of Japan’s most prestigious music labels. International catalog monetization.
🇿🇦
South Africa
Licensing deal with Universal Africa — bringing Canadian urban music to the African market through a major distributor.
🇦🇺
Australia
Licensed through Universal Music Australia — global reach through one of the world’s most established music companies.
🇺🇸
United States
$5M development deal for Johnny Boy Da Prince. Casper TNG organic growth transcended into the US market.
🌍
International Stage
MMG is actively positioned for the next stage of international promotion. The foundation is built.
Work With
MMG.
Whether you’re an artist building your first 1M streams or a company looking for media infrastructure — MMG has a model for you.