Free Resources & Guides
Knowledge.
Free.
Lead magnets, DSP compliance guides, licensing checklists, and insights on building real, sustainable music revenue.
Free Downloads
Start With These
Two Resources.
Top of Funnel
Guide
How to Grow Without Bots
The clean growth playbook for artists and brands. Everything you need to build real streaming numbers, real fans, and real revenue — without artificial inflation, fake streams, or playlist stuffing. MMG’s exact organic methodology explained step by step.
Middle of Funnel
Checklist
Catalog Licensing Eligibility Checklist
Quick self-assessment to see if your catalog qualifies for upfront capital through licensing. Covers streaming volume, retention metrics, revenue history, catalog depth, rights status, and growth trajectory — the six things MMG evaluates before making an offer.
DSP Growth Guide
The Organic DSP
Playbook.
MMG’s approach to DSP growth is built on understanding how streaming platforms work — and engineering content that gets rewarded by the algorithm. No bots. No fake streams. No shortcuts.
The principles below are what drove 20M+ organic YouTube views for Casper TNG and platinum results for Suzie McNeil. They work because they align with how DSPs actually reward artists.
01
Audit Your Signals
Before any campaign, audit your metadata, cover art, release date strategy, playlist positioning, and save-to-stream ratio.
02
Build a Content Pipeline
Consistent short-form content on TikTok, Reels, and YouTube Shorts feeds DSP discovery. Volume and consistency matter.
03
Position for Algorithm
Target playlists and editorial surfaces that match listener behavior — not just genre. Algorithmic placement compounds.
04
Convert Listeners to Fans
Use bio links, fan funnels, and email capture to move streaming listeners into a direct relationship with your brand.
05
Measure & Iterate
Monthly reporting on stream growth, save rates, and audience demographics — optimizing every 30 days.
Articles & Insights
On Music, Money,
and Growth.
DSP Strategy
Why Fake Streams Are Killing Your Career (And What To Do Instead)
The long-term damage of artificial inflation — and why organic growth compounds in ways that bots never can.
Catalog Monetization
What Your Catalog Is Worth — And How to Access That Value Without Selling
A breakdown of catalog licensing, valuation methodology, and how artists access upfront capital while retaining ownership.
Algorithm
The Spotify Algorithm Explained: What It Rewards and How to Position for It
Save-to-stream ratios, listener retention, playlist behavior, and the signals Spotify’s algorithm actually weights.
Content Strategy
Why Your TikTok Content Isn't Converting to Streams (And the Fix)
Landing pages, lead magnets, email sequences, and retargeting setups — full funnel architecture from ad click to booked call.
Revenue
Beyond Streaming: The 5 Revenue Streams Every Artist Should Be Building
HubSpot or Airtable CRM integration, Google Analytics 4, Meta Pixel, TikTok Pixel, and Calendly — connected and tracking from
Brand Building
Artist Brand vs. Artist Image: The Difference That Determines Long-Term Value
Brand is built on consistent values and deliberate positioning. Image changes. Brand compounds — and drives catalog value.
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Monthly insights on DSP algorithms, catalog monetization, and the music business — straight from the team that’s building artists for 20+ years.
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Free Audit?
The resources give you the framework. The audit gives you the plan — custom-built for your catalog and goals.